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Models for the financial performance effects of marketing

Hanssens,D.M.
; 
Dekimpe,M.G.
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Description
Pagination: 545
Date
2008
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Springer Verlag
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Tilburg University Research Output Collection
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Citation
Hanssens, D M & Dekimpe, M G 2008, Models for the financial performance effects of marketing. in B Wierenga (ed.), Handbook of Marketing Decision Models. International Series on OR and Management Science, no. 121, Springer Verlag, Berlin, pp. 501-523.
URI
https://hdl.handle.net/20.500.14602/12900
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