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The separate and joint effects of medium type on consumer responsese: a comparison of television, print and the Internet

Dijkstra,M.
; 
Buijtels,H.E.J.J.M.
; 
van Raaij,W.F.
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2005
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Tilburg University Research Output Collection
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Dijkstra, M, Buijtels, H E J J M & van Raaij, W F 2005, 'The separate and joint effects of medium type on consumer responsese : a comparison of television, print and the Internet', Journal of Business Research, vol. 58, no. 3, pp. 377-386.
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https://hdl.handle.net/20.500.14602/43505
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info:eu-repo/semantics/restrictedAccess
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