Explaining online ambassadorship behaviors on Facebook and LinkedIn
van Zoonen,Ward Bartels,Jos van Prooijen,Anne-Marie Schouten,Alexander P.
van Zoonen,Ward
Bartels,Jos
van Prooijen,Anne-Marie
Schouten,Alexander P.
Abstract
Due to technological advancement work is situated within a broader network where work communiques become public and observable by anyone at any time. This study draws on identity theory and boundary management preferences to examine the extent to which employees use their Facebook and LinkedIn accounts to share updates about their organization. This study reports on a two-wave panel study among Dutch employees (N = 515). Drawing on boundary theory and organizational citizenship literature this study shows that self enhancement motives are important predictors for ambassadorship behaviors on Facebook and LinkedIn. Conversely, segmentation preferences and identification processes significantly affect ambassadorship behaviors on Facebook, but not on Linkedln. Hence, social media afford similar behaviors across platforms but the antecedents may differ across social media platforms.
Description
Date
2018-10
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Research Projects
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Keywords
Facebook, LinkedIn, Boundary preferences, Organizational identification, Organizational ambassadorship, Self-enhancement, SOCIAL NETWORKING SITES, STRATEGIC SELF-PRESENTATION, WORK-HOME SEGMENTATION, ORGANIZATIONAL IDENTIFICATION, IMPRESSION MANAGEMENT, MEDIA USE, JOB-SATISFACTION, ENHANCEMENT, COMMITMENT, TWITTER
Citation
van Zoonen, W, Bartels, J, van Prooijen, A-M & Schouten, A P 2018, 'Explaining online ambassadorship behaviors on Facebook and LinkedIn', Computers in Human Behavior, vol. 87, pp. 354-362. https://doi.org/10.1016/j.chb.2018.05.031