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When satisfied consumers do not return: Variety seeking’s effect on short- and long-term intentions

Sánchez-García,I.
; 
Pieters,D.C.H.M.
; 
Zeelenberg,M.
; 
Bigné,E.
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2012
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Tilburg University Research Output Collection
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Sánchez-García, I, Pieters, D C H M, Zeelenberg, M & Bigné, E 2012, 'When satisfied consumers do not return : Variety seeking’s effect on short- and long-term intentions', Psychology & Marketing, vol. 29, no. 1, pp. 15-24. https://doi.org/10.1002/mar.20431
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https://hdl.handle.net/20.500.14602/56808
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