Do consumers ever learn? Analysis of segment behavior in experimental markets
Prabhu,J.C. Tellis,G.
Prabhu,J.C.
Tellis,G.
Abstract
Description
Pagination: 15
Date
2000
Journal Title
Journal ISSN
Volume Title
Publisher
Research Projects
Organizational Units
Journal Issue
Keywords
Citation
Prabhu, J C & Tellis, G 2000, 'Do consumers ever learn? Analysis of segment behavior in experimental markets', Journal of Behavioral Decision Making, vol. 13, no. 1, pp. 19-34.