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Judgements of brand similarity

Bijmolt,T.H.A.
; 
Wedel,M.
; 
Pieters,R.
; 
DeSarbo,W.S.
Abstract
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Pagination: 19
Date
1998
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Tilburg University Research Output Collection
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Bijmolt, T H A, Wedel, M, Pieters, R & DeSarbo, W S 1998, 'Judgements of brand similarity', International Journal of Research in Marketing, vol. 15, no. 3, pp. 249-268.
URI
https://hdl.handle.net/20.500.14602/34532
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