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Visual attention to advertising: A segment-level analysis

Rosbergen,E.
; 
Pieters,R.
; 
Wedel,M.
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Pagination: 10
Date
1997
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Tilburg University Research Output Collection
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visual_.pdf
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Rosbergen, E, Pieters, R & Wedel, M 1997, 'Visual attention to advertising : A segment-level analysis', Journal of Consumer Research, vol. 24, no. 3, pp. 305-314.
URI
https://hdl.handle.net/20.500.14602/32275
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