Item

Rejoinder for - Measuring short- and long-run promotional effectiveness on scanner data using persistence modelling

Dekimpe,M.G.
; 
Hanssens,D.M.
; 
Nijs,V.
; 
Steenkamp,J.E.B.M.
Abstract
Description
Date
2005
Journal Title
Journal ISSN
Volume Title
Publisher
Collections
Tilburg University Research Output Collection
Show all metadata
Research Projects
Organizational Units
Journal Issue
Keywords
Citation
Dekimpe, M G, Hanssens, D M, Nijs, V & Steenkamp, J E B M 2005, 'Rejoinder for - Measuring short- and long-run promotional effectiveness on scanner data using persistence modelling', Applied Stochastic Models in Business and Industry, vol. 21, no. 4-5, pp. 421-422.
URI
https://hdl.handle.net/20.500.14602/43631
License
info:eu-repo/semantics/restrictedAccess
Embedded videos