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Developing creativity in tourist experiences: A solution to the serial reproduction of culture?
Richards,Greg Wilson,Julie
Richards,Greg
Wilson,Julie
Abstract
As culture is increasingly utilised as a means of social and economic development, the cultural tourism market is being flooded with new attractions, cultural routes and heritage centres. However, many consumers, tired of encountering the serial reproduction of culture in different destinations are searching for alternatives. The rise of skilled consumption, the importance of identity formation and the acquisition of cultural capital in (post)modern society point towards the use of creativity as an alternative to conventional cultural tourism. This paper considers the development of creative spaces, creative spectacles and creative tourism from the perspective of supply and demand. The need for creativity in developing new products and how to address the challenge of serial reproduction are discussed, and examples of creative tourism projects are examined and contrasted to traditional models of cultural tourism.
Description
Date
2006
Journal Title
Journal ISSN
Volume Title
Publisher
Research Projects
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Journal Issue
Keywords
SDG 8 - Decent Work and Economic Growth, SDG 12 - Responsible Consumption and Production
Citation
Richards, G & Wilson, J 2006, 'Developing creativity in tourist experiences : A solution to the serial reproduction of culture?', Tourism Management, vol. 27, no. 6, pp. 1209-1223. https://doi.org/10.1016/j.tourman.2005.06.002