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Effects of brand local/non-local origin on consumer attitudes in developing countries

Batra,R.
; 
Ramaswamy,V.
; 
Alden,D.
; 
Steenkamp,J.E.B.M.
; 
Ramachander,S.
Abstract
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Pagination: 12
Date
2000
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Tilburg University Research Output Collection
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Batra, R, Ramaswamy, V, Alden, D, Steenkamp, J E B M & Ramachander, S 2000, 'Effects of brand local/non-local origin on consumer attitudes in developing countries', Journal of Consumer Psychology, vol. 9, no. April, pp. 83-95.
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https://hdl.handle.net/20.500.14602/36732
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info:eu-repo/semantics/restrictedAccess
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