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Latent class modeling of website users' search patterns: Implications for online market segmentation

Dias,J.G.
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Vermunt,J.K.
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2007
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Tilburg University Research Output Collection
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latent.pdf
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Dias, J G & Vermunt, J K 2007, 'Latent class modeling of website users' search patterns : Implications for online market segmentation', Journal of Retailing and Consumer Services, vol. 14, no. 6, pp. 359-368.
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https://hdl.handle.net/20.500.14602/47606
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