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The get ready mindset: How gearing up for later impacts effort allocation now

Bosmans,A.M.M.
; 
Pieters,R.
; 
Baumgartner,H.
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2010
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Tilburg University Research Output Collection
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Bosmans, A M M, Pieters, R & Baumgartner, H 2010, 'The get ready mindset : How gearing up for later impacts effort allocation now', Journal of Consumer Research, vol. 37, no. 1, pp. 98-107.
URI
https://hdl.handle.net/20.500.14602/51500
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