The category-demand effects of price promotions
Nijs,V. Dekimpe,M.G. Steenkamp,J.E.B.M. Hanssens,D.M.
Nijs,V.
Dekimpe,M.G.
Steenkamp,J.E.B.M.
Hanssens,D.M.
Abstract
Description
Pagination: 22
Date
2001
Journal Title
Journal ISSN
Volume Title
Publisher
Research Projects
Organizational Units
Journal Issue
Keywords
Citation
Nijs, V, Dekimpe, M G, Steenkamp, J E B M & Hanssens, D M 2001, 'The category-demand effects of price promotions', Marketing Science, vol. 20, no. 1, pp. 1-22.