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When the parts of the sum are greater than the whole: Assessing the peak-and-end-theory for a heterogeneous, multi-episodic tourism experience

Strijbosch,Wim
; 
Mitas,Ondrej
; 
van Blaricum,T.
; 
Vugts,O.
; 
Govers,C.
; 
Hover,Moniek
; 
Gelissen,J.P.T.M.
; 
Bastiaansen,Marcel
Abstract
Emotions are a key component of tourism experiences, as emotions make experiences more valued and more memorable. Peak-and-end-theory states that overall experience evaluations are best predicted by the emotions at the most intense and final moments of an experience. Peak-and-end-theory has mostly been studied for relatively simple experiences. Recent insights suggest that peak-and-end-theory does not necessarily hold for tourism experiences, which tend to be more heterogeneous and multi-episodic in nature. Through the novel approach of using electrophysiological measures in combination with experience reconstruction, the applicability of the peak-and-end-theory to the field of tourism is addressed by studying a musical theatre show in a theme park resort. Findings indicate that for a multi-episodic tourism experience, hypotheses from the peak-and-end-theory are rejected for the experience as a whole, but supported for individual episodes within the experience. Furthermore, it is shown that electrophysiology sheds a new light on the temporal dynamics of experience
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Funding Information: This work was supported by the Centre of Expertise Leisure, Tourism & Hospitality (CELTH) [Storysperience Grant].
Date
2021
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Tilburg University Research Output Collection
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COMBINING EXPERIENCES, DURATION NEGLECT, Emotions, Experience, INTENSITY, MEASURING EMOTION, MEMORIES, PAIN, Peak-and-end-theory, Physiology, REAL-TIME, REMEMBER, RETROSPECTIVE EVALUATIONS, Skin conductance, TRACKING TECHNOLOGIES
Citation
Strijbosch, W, Mitas, O, van Blaricum, T, Vugts, O, Govers, C, Hover, M, Gelissen, J P T M & Bastiaansen, M 2021, 'When the parts of the sum are greater than the whole : Assessing the peak-and-end-theory for a heterogeneous, multi-episodic tourism experience', Journal of Destination Marketing & Management, vol. 20, no. June, 100607. https://doi.org/10.1016/j.jdmm.2021.100607
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https://hdl.handle.net/20.500.14602/76308
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