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Economic and social satisfaction: Measurement and relevance to marketing channel relationships

Geyskens,I.
; 
Steenkamp,J.E.B.M.
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Pagination: 21
Date
2000
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Tilburg University Research Output Collection
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Geyskens, I & Steenkamp, J E B M 2000, 'Economic and social satisfaction : Measurement and relevance to marketing channel relationships', Journal of Retailing, vol. 76, no. 1, pp. 11-32.
URI
https://hdl.handle.net/20.500.14602/36660
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