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Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members

Leenheer,J.
; 
van Heerde,H.J.
; 
Bijmolt,T.H.A.
; 
Smidts,A.
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Appeared earlier as CentER DP 2002-65 (rt)
Date
2007
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Tilburg University Research Output Collection
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Leenheer, J, van Heerde, H J, Bijmolt, T H A & Smidts, A 2007, 'Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members', International Journal of Research in Marketing, vol. 24, no. 1, pp. 31-47.
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https://hdl.handle.net/20.500.14602/45427
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