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Negative returns on positive emotions: The influence of pride and self-regulatory goals on repurchase decisions

Louro,M.J.S.
; 
Pieters,R.
; 
Zeelenberg,M.
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2005
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Tilburg University Research Output Collection
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2005_JCR.pdf
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Louro, M J S, Pieters, R & Zeelenberg, M 2005, 'Negative returns on positive emotions : The influence of pride and self-regulatory goals on repurchase decisions', Journal of Consumer Research, vol. 31, no. 4, pp. 833-840.
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https://hdl.handle.net/20.500.14602/42506
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info:eu-repo/semantics/restrictedAccess
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