Item

Marketing cultural tourism in Europe

Richards,G.
; 
Bonink,C.
Abstract
Cultural tourism has been identified as a major growth area in European tourism. Culture is increasingly being used as a promotional tool because cultural tourism is identified as a growing area of upmarket consumption, which can support economic as well as cultural regeneration, and aid wider tourism policy goals, such as spatial diffusion of tourism. Recent research on cultural tourism in Europe underlines the diverse nature of cultural resources used for tourism, contrasting with the narrow social profile of cultural tourism participants. There are now signs of a growing mismatch between supply and demand, as the growth in cultural tourism provision begins to outstrip the growth in demand.
Description
Date
1995
Journal Title
Journal ISSN
Volume Title
Publisher
Collections
Tilburg University Research Output Collection
Show all metadata
Research Projects
Organizational Units
Journal Issue
Keywords
SDG 8 - Decent Work and Economic Growth, SDG 12 - Responsible Consumption and Production
Citation
Richards, G & Bonink, C 1995, 'Marketing cultural tourism in Europe', Journal of Vacation Marketing, vol. 1, no. 2, pp. 172-180. https://doi.org/10.1177/135676679500100205
URI
https://hdl.handle.net/20.500.14602/71285
License
info:eu-repo/semantics/closedAccess
Embedded videos