Identifying spatially contiguous international target markets
Ter Hofstede,F. Wedel,M. Steenkamp,J.E.B.M.
Ter Hofstede,F.
Wedel,M.
Steenkamp,J.E.B.M.
Abstract
Description
Pagination: 17
Date
2002
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Research Projects
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Citation
Ter Hofstede, F, Wedel, M & Steenkamp, J E B M 2002, 'Identifying spatially contiguous international target markets', Marketing Science, vol. 21, no. 2, pp. 160-177.