Response styles in marketing research: A cross-national investigation
Baumgartner,H. ; Steenkamp,J.E.B.M.
Baumgartner,H.
Steenkamp,J.E.B.M.
Abstract
Description
Pagination: 13
Date
2001
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Research Projects
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Citation
Baumgartner, H & Steenkamp, J E B M 2001, 'Response styles in marketing research : A cross-national investigation', Journal of Marketing Research, vol. 38, no. 2, pp. 143-156.
