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Brand equity: extended brand awareness and liking with Signal Detection Theory

Ye,G.W.
; 
van Raaij,W.F.
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2004
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Tilburg University Research Output Collection
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Ye, G W & van Raaij, W F 2004, 'Brand equity : extended brand awareness and liking with Signal Detection Theory', Journal of Marketing Communications, vol. 10, no. 2, pp. 95-114.
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https://hdl.handle.net/20.500.14602/41862
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