On the use of structural equation models in marketing modeling
Steenkamp,J.E.B.M. ; Baumgartner,H.
Steenkamp,J.E.B.M.
Baumgartner,H.
Abstract
Description
Pagination: 7
Date
2000
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Research Projects
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Citation
Steenkamp, J E B M & Baumgartner, H 2000, 'On the use of structural equation models in marketing modeling', International Journal of Research in Marketing, vol. 17, no. 2/3, pp. 195-202.
