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Shopper response to bundle promotions for packaged goods

Foubert,B.
; 
Gijsbrechts,E.
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Date
2007
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Tilburg University Research Output Collection
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Foubert, B & Gijsbrechts, E 2007, 'Shopper response to bundle promotions for packaged goods', Journal of Marketing Research, vol. 44, no. 4, pp. 647-662.
URI
https://hdl.handle.net/20.500.14602/46515
License
info:eu-repo/semantics/restrictedAccess
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