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Classifying visual rhetoric: Conceptual and structural heuristics

Maes,A.
; 
Schilperoord,J.
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2014
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Tilburg University Research Output Collection
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Maes, A & Schilperoord, J 2014, Classifying visual rhetoric : Conceptual and structural heuristics. in E F MacQuarrie & B J Phillips (eds), Go Figure! New Directions in Advertising Rhetoric. pp. 28. https://doi.org/10.4324/9781315704029-18
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https://hdl.handle.net/20.500.14602/24140
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