Report of the marketing science editorial review committee
Fader,Peter S. Bronnenberg,B.J.J.A.M. Lyer,Ganesh Neslin,Scott A. Netzer,Oded Srinivasan,Kannan
Fader,Peter S.
Bronnenberg,B.J.J.A.M.
Lyer,Ganesh
Neslin,Scott A.
Netzer,Oded
Srinivasan,Kannan
Abstract
This is an abridged version of an evaluation report for Marketing Science, which was commissioned by the INFORMS Publications Committee as part of its periodic review of every INFORMS journal. The coauthors listed here comprised the task force that conducted the research project and strategic analysis described below.
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Date
2014
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Research Projects
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Citation
Fader, P S, Bronnenberg, B J J A M, Lyer, G, Neslin, S A, Netzer, O & Srinivasan, K 2014, 'Report of the marketing science editorial review committee', Marketing Science, vol. 33, no. 2, pp. 159-162. https://doi.org/10.1287/mksc.2013.0843