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Goal control of attention to advertising: The Yarbus implication

Pieters,R.
; 
Wedel,M.
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Date
2007
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Tilburg University Research Output Collection
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Pieters, R & Wedel, M 2007, 'Goal control of attention to advertising : The Yarbus implication', Journal of Consumer Research, vol. 34, no. 2, pp. 224-233.
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https://hdl.handle.net/20.500.14602/46480
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