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Visual attention to repeated print advertising: A test of scanpath theory

Pieters,R.
; 
Rosbergen,E.
; 
Wedel,M.
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Pagination: 14
Date
1999
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Tilburg University Research Output Collection
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Pieters, R, Rosbergen, E & Wedel, M 1999, 'Visual attention to repeated print advertising : A test of scanpath theory', Journal of Marketing Research, vol. 36, no. 4, pp. 424-438.
URI
https://hdl.handle.net/20.500.14602/35559
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