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#EndtheSTIgma: An Exploratory Analysis of the 2019 HPV Awareness Day Conversation on Twitter & Instagram
Coman,Ioana A. Bazaa,Uyanga Guidry,Jeanine P. D. Miller,Carrie A.
Coman,Ioana A.
Bazaa,Uyanga
Guidry,Jeanine P. D.
Miller,Carrie A.
Abstract
The current study explores the risk communication conversations on Twitter and Instagram in the context of the 2019 HPV Awareness Day, through the theoretical lenses of the stigma associated with HPV, HPV-related cancer, and the HPV vaccine. Our findings reveal that: 1) self and enacted stigma are present in these social media conversations, via nonprofits and official ambassadors, and via regular people; 2) other categories related to stigma, which can be seen as reactions to stigma and appeals to better individuals and society (i.e. stopping stereotypes) also emerged in these conversations, via official and not official sources, pro and against vaccine discourses; and 3) the same categories emerged from the data via both platforms, but differences exist in terms of narratives and messaging. Practical implications are discussed.
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Publisher Copyright: © 2023 Taylor & Francis Group, LLC.
Date
2024-04-15
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92035443.pdf
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SDG 3 - Good Health and Well-being
Citation
Coman, I A, Bazaa, U, Guidry, J P D & Miller, C A 2024, '#EndtheSTIgma : An Exploratory Analysis of the 2019 HPV Awareness Day Conversation on Twitter & Instagram', Health Communication, vol. 39, no. 5, pp. 927-936. https://doi.org/10.1080/10410236.2023.2196466