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Business-cycle research in marketing

Deleersnyder,Barbara
; 
Dekimpe,Marnik
Abstract
The recent Global Financial crisis has reminded companies that macro-economic developments, and especially business-cycle fluctuations, can be among the most influential determinants of a firm’s activities and performance.
Description
Date
2017-07
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Publisher
Springer International Publishing AG
Collections
Tilburg University Research Output Collection
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Keywords
SDG 10 - Reduced Inequalities
Citation
Deleersnyder, B & Dekimpe, M 2017, Business-cycle research in marketing. in B Wierenga & R van der Lans (eds), Handbook of Marketing Decision Models. 2 edn, International Series in Operations Research & Management Science, vol. 254, Springer International Publishing AG, Cham, pp. 361-384. https://doi.org/10.1007/978-3-319-56941-3_12
URI
https://hdl.handle.net/20.500.14602/21509
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