Do promotions benefit manufacturers, retailers, or both?
Srinivasan,S. Pauwels,K. Hanssens,D. Dekimpe,M.G.
Srinivasan,S.
Pauwels,K.
Hanssens,D.
Dekimpe,M.G.
Abstract
Description
Date
2004
Journal Title
Journal ISSN
Volume Title
Publisher
Research Projects
Organizational Units
Journal Issue
Keywords
Citation
Srinivasan, S, Pauwels, K, Hanssens, D & Dekimpe, M G 2004, 'Do promotions benefit manufacturers, retailers, or both?', Management Science, vol. 50, no. 5, pp. 617-629.