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Developing corporate business for hotels through conferences and exhibitions

Richards,G.
; 
Richards,B.
Abstract
The aim of this paper is to review the conference and exhibition market for UK hotels drawing on research undertaken over the last ten years. It examines the market segmentation, underlying market trends and future trends.
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1994
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Tilburg University Research Output Collection
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Richards, G & Richards, B 1994, 'Developing corporate business for hotels through conferences and exhibitions', Journal of Vacation Marketing, vol. 1, no. 1, pp. 61-69. https://doi.org/10.1177/135676679400100105
URI
https://hdl.handle.net/20.500.14602/71287
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