Serving low-income markets: Rethinking multinational corporations' strategies
Sadreghazi,S. Duijsters,G.M.
Sadreghazi,S.
Duijsters,G.M.
Abstract
The global economy is changing rapidly and multinational corporations (MNCs) are at the forefront of this transformation. This book provides novel and profound analyses of how MNCs and emerging economies are related, and how this relationship affects the dynamics of the global economy. In particular, the authors deal with the nexus between multinationals, emerging economies and innovation from a variety of different perspectives. Innovation is regarded as a core driving force in the global economy but the authors show how it can impede as well as encourage sustainability. The book brings together insights from business studies and economics, and combines concise theoretical discussion with empirical analyses of unique data.
Description
Pagination: 256
Date
2009
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Edward Elgar Publishing
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Citation
Sadreghazi, S & Duijsters, G M 2009, Serving low-income markets : Rethinking multinational corporations' strategies. in W Dolfsma, G M Duysters & I Costa (eds), Multinationals and Emerging Economies : The Quest for Innovation and Sustainability. Edward Elgar Publishing, Cheltenham, pp. 166-182.