The impact of consumer internet experience on channel preference and usage intentions across the different stages of the buying process
Roest,H.C.A. ; Frambach,R.T. ; Krishnan,T.V.
Roest,H.C.A.
Frambach,R.T.
Krishnan,T.V.
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2007
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Research Projects
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Roest, H C A, Frambach, R T & Krishnan, T V 2007, 'The impact of consumer internet experience on channel preference and usage intentions across the different stages of the buying process', Journal of Interactive Marketing, vol. 21, no. 2, pp. 26-41.
