Item

The impact of consumer internet experience on channel preference and usage intentions across the different stages of the buying process

Roest,H.C.A.
Frambach,R.T.
Krishnan,T.V.
Abstract
Description
Date
2007
Journal Title
Journal ISSN
Volume Title
Publisher
Research Projects
Organizational Units
Journal Issue
Keywords
Citation
Roest, H C A, Frambach, R T & Krishnan, T V 2007, 'The impact of consumer internet experience on channel preference and usage intentions across the different stages of the buying process', Journal of Interactive Marketing, vol. 21, no. 2, pp. 26-41.
Embedded videos