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Discourse analysis of social media

Maly,Ico
Abstract
The growing importance of social media has resulted in a boom of digital discourse analyses in the last decades (see Herring, 1999 and Thurlow & Mroczek, 2011 for useful overviews). Since those first analyses, the way scholars understand and approach digital data has changed profoundly. I survey different approaches to digital discourse and argue that existing research pushes us in the direction of understanding social media as ideological apparatuses.
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Date
2026
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John Wiley & Sons Ltd
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Tilburg University Research Output Collection
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Keywords
Discourse analysis, social media, digital media, ideological apparatus, ideology, power, culture, digital discourse analysis
Citation
Maly, I 2026, Discourse analysis of social media. in The Encyclopedia of Applied Linguistics. Edited by Carol A. Chapelle (Section Editor: Juan Eduardo Bonnin).. John Wiley & Sons Ltd.
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https://hdl.handle.net/20.500.14602/105085
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