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Decomposing the promotional revenue bump for loyalty program members versus non-members

van Heerde,H.J.
; 
Bijmolt,T.H.A.
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2005
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Tilburg University Research Output Collection
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van Heerde, H J & Bijmolt, T H A 2005, 'Decomposing the promotional revenue bump for loyalty program members versus non-members', Journal of Marketing Research, vol. 42, no. 4, pp. 443-457.
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https://hdl.handle.net/20.500.14602/43881
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info:eu-repo/semantics/restrictedAccess
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