Item

The dark side of discounts: An inaction inertia perspective on the post-promotion dip

Zeelenberg,M.
; 
van Putten,M.
Abstract
Description
Date
2005
Journal Title
Journal ISSN
Volume Title
Publisher
Collections
Tilburg University Research Output Collection
Show all metadata
Research Projects
Organizational Units
Journal Issue
Keywords
Citation
Zeelenberg, M & van Putten, M 2005, 'The dark side of discounts : An inaction inertia perspective on the post-promotion dip', Psychology & Marketing, vol. 22, no. 8, pp. 611-622.
URI
https://hdl.handle.net/20.500.14602/43484
Embedded videos