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On the practical significance of hindsight bias: The case of the expectancy-disconfirmation model of consumer satisfaction

Zwick,R.
Pieters,R.
Baumgartner,H.
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1995
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Zwick, R, Pieters, R & Baumgartner, H 1995, 'On the practical significance of hindsight bias : The case of the expectancy-disconfirmation model of consumer satisfaction', Organizational Behavior and Human Decision Processes, vol. 64, no. 1, pp. 103-117. https://doi.org/10.1006/obhd.1995.1093
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