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Licensing exchange: Insights from the biopharmaceutical industry
Wuyts,S.H.K. ; Dutta,S.
Wuyts,S.H.K.
Dutta,S.
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2008
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Licensing.PDF
Adobe PDF, 228.92 KB
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Wuyts, S H K & Dutta, S 2008, 'Licensing exchange : Insights from the biopharmaceutical industry', International Journal of Research in Marketing, vol. 25, no. 4, pp. 273-281.
