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Children's understanding of TV advertising: Effects of age, gender and parental influence

Bijmolt,T.H.A.
; 
Claassen,W.
; 
Brus,B.
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Pagination: 23
Date
1998
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Tilburg University Research Output Collection
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Bijmolt, T H A, Claassen, W & Brus, B 1998, 'Children's understanding of TV advertising : Effects of age, gender and parental influence', Journal of Consumer Policy, vol. 21, no. June, pp. 171-194.
URI
https://hdl.handle.net/20.500.14602/34722
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