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Facial appearance and electoral success of male Italian politicians: Are trustworthy-looking candidates more successful in corrupt regions?
Jaeger,B. Evans,A. van Beest,I.
Jaeger,B.
Evans,A.
van Beest,I.
Abstract
People rely on the facial appearance of political candidates when voting. Here, we examine whether the perceived competence, trustworthiness, and attractiveness of male Italian mayoral candidates (n = 150) predict their electoral success. Building on situational leadership theory, we also examine whether associations between apparent traits and electoral success are moderated by contextual factors. Specifically, we test whether trustworthy-looking politicians are more successful in Southern Italy where political corruption is a more salient issue. Across three preregistered studies (N = 470), we find that attractive-looking candidates were more successful. Perceived competence and trustworthiness were not consistently associated with electoral success. Moreover, we do not find evidence that regional variation in corruption moderates the success of trustworthy-looking politicians.
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Date
2021
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Keywords
1ST IMPRESSIONS, ASSESSMENTS, ATTRACTIVENESS, BEAUTY, COMPETENCE, ELECTION OUTCOMES, FACES, LEADERSHIP, PERCEPTION, VOTING-BEHAVIOR, attractiveness, corruption, trait impressions, trustworthiness, voting, SDG 16 - Peace, Justice and Strong Institutions
Citation
Jaeger, B, Evans, A & van Beest, I 2021, 'Facial appearance and electoral success of male Italian politicians : Are trustworthy-looking candidates more successful in corrupt regions?', Social Psychology, vol. 52, no. 1, pp. 1-12. https://doi.org/10.1027/1864-9335/a000427