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The brandification of private labels: Beyond budgets

Gielens,Katrijn
; 
Geyskens,Inge
; 
Dekimpe,Marnik
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2025-03
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Tilburg University Research Output Collection
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Impact_at_JMR_final.pdf
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Gielens, K, Geyskens, I & Dekimpe, M 2025, 'The brandification of private labels: Beyond budgets', Impact at JMR.
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https://hdl.handle.net/20.500.14602/101572
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