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On the psychology of 'if only': Regret and the comparison between factual and counterfactual outcomes

van Dijk,E.
Zeelenberg,Marcel
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2005
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Research Projects
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van Dijk, E & Zeelenberg, M 2005, 'On the psychology of 'if only': Regret and the comparison between factual and counterfactual outcomes', Organizational Behavior and Human Decision Processes, vol. 97, no. 2, pp. 152-160.
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