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Personality in Cultural Context: Methodological Issues
van de Vijver,F.J.R. Leung,K.
van de Vijver,F.J.R.
Leung,K.
Abstract
Methodological issues in cultural and cross-cultural personality research are described. A taxonomy of these studies is presented, based on whether a study is exploratory or tests hypotheses, and whether or not contextual information is measured. Core methodological issues are bias and equivalence; a taxonomy and a brief overview of statistical procedures to examine equivalence are presented, with a focus on procedures for assessing structural equivalence (i.e., similarity of meaning of an instrument across cultures). Examples are given of studies in which cultural and cross-cultural approaches, often seen as antithetical, have been fruitfully integrated. Finally, multilevel models are described in which personality characteristics are examined at individual and cultural level.
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2001
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person.PDF
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van de Vijver, F J R & Leung, K 2001, 'Personality in Cultural Context : Methodological Issues', Journal of Personality, vol. 69, no. 6, pp. 1007-1031.