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Beyond promotion-based store switching: Antecedents and patterns of systematic multiple-store shopping

Gijsbrechts,E.
; 
Campo,K.
; 
Nisol,P.
Abstract
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Appeared earlier as CentER DP 2005-76 (revised title)
Date
2008
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Tilburg University Research Output Collection
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Gijsbrechts, E, Campo, K & Nisol, P 2008, 'Beyond promotion-based store switching : Antecedents and patterns of systematic multiple-store shopping', International Journal of Research in Marketing, vol. 25, no. 1, pp. 5-21.
URI
https://hdl.handle.net/20.500.14602/49881
License
info:eu-repo/semantics/restrictedAccess
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