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Equivalence of survey data: Relevance for international marketing

van Herk,H.
; 
Poortinga,Y.H.
; 
Verhallen,T.M.M.
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Pagination: 13
Date
2005
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Tilburg University Research Output Collection
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equivalence.pdf
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van Herk, H, Poortinga, Y H & Verhallen, T M M 2005, 'Equivalence of survey data : Relevance for international marketing', European Journal of Marketing, vol. 39, no. 3/4, pp. 351-364.
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https://hdl.handle.net/20.500.14602/41638
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