The entry strategies of retail firms into transition economies
Gielens,K. Dekimpe,M.G.
Gielens,K.
Dekimpe,M.G.
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Date
2007
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Research Projects
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Citation
Gielens, K & Dekimpe, M G 2007, 'The entry strategies of retail firms into transition economies', Journal of Marketing, vol. 71, no. 2, pp. 196-212.