How graphic designers rely on intuition as an ephemeral facility to support their creative design process
de Rooij,Alwin Dekker,Elise Slegers,Karin Biskjaer,Michael Mose
de Rooij,Alwin
Dekker,Elise
Slegers,Karin
Biskjaer,Michael Mose
Abstract
Graphic design is a specialized form of creative practice in which images, typography, texts, shapes and other visual elements are created, selected, developed and integrated to form a coherent whole that conveys an intended message and user experience. Anecdotal evidence suggests that intuition is critical in this practice, but exactly how graphic designers rely on their intuition to support their creative design process is poorly understood. Using cultural probes and semi-structured interviews, this qualitative study evidences how twelve professional graphic designers relied on intuition as what we will call an ephemeral facility. Intuition was discerned as a feeling that briefly enters into consciousness and reinforces ongoing, nonconscious decision making, or causes a shift toward conscious reasoning strategies. The study reports how the graphic designers applied intuition throughout their creative design process––for obtaining and selecting information from clients, filling in informational gaps, envisioning a starting point and guiding subsequent actions and evaluations necessary for developing the design. This offers new empirically based insight into the role and relevance of intuition for progressing the creative graphic design process, including the social and material interactions therein.
Description
Funding Information: This work was supported by Innovation Fund Denmark (CIBIS 1311-00001B) and the Velux Foundations grant: Digital Tools in Collaborative Creativity. Funding Information: This work was supported by the Innovation Fund Denmark [CIBIS 1311-00001B]; Velux Foundations grant [Digital Tools in Collaborative Creativity]. This work was supported by Innovation Fund Denmark (CIBIS 1311-00001B) and the Velux Foundations grant: Digital Tools in Collaborative Creativity. Publisher Copyright: © 2021 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group.
Date
2021-07-08
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Research Projects
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Keywords
Design creativity, decision making, graphic design, intuition, qualitative study
Citation
de Rooij, A, Dekker, E, Slegers, K & Biskjaer, M M 2021, 'How graphic designers rely on intuition as an ephemeral facility to support their creative design process', International Journal of Design Creativity and Innovation, vol. 9, no. 4, pp. 252-268. https://doi.org/10.1080/21650349.2021.1951358
License
info:eu-repo/semantics/openAccess