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The impact of store flyers on store sales and store traffic: A geomarketing approach

Gijsbrechts,E.
; 
Campo,K.
; 
Goossens,T.
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Pagination: 16
Date
2003
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Tilburg University Research Output Collection
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Gijsbrechts, E, Campo, K & Goossens, T 2003, 'The impact of store flyers on store sales and store traffic : A geomarketing approach', Journal of Retailing, vol. 79, no. 1, pp. 1-16.
URI
https://hdl.handle.net/20.500.14602/40163
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