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E-selling: A new avenue of research for service design and online engagement

Parvinen,Petri
; 
Oinas-Kukkonen,Harri
; 
Kaptein,M.C.
Abstract
E-selling is an activity that is distinct from e-commerce, e-marketing and e-retailing. E-selling is conceptualized to be computer–human dialog characterized by the digital spatio-temporal locus, the psychology of online persuasion, and complex perceptions of value. This definition warrants that flow user experience and human immersion are key premises for understanding e-selling. The ability to combine these with the different value drivers is identified as the key to e-selling success. This theoretical and conceptual article opens new avenues of research and design into online service design and user engagement. Keywords: E-selling, Flow, Human immersion, Persuasive technology
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Date
2015
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Tilburg University Research Output Collection
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Keywords
E-selling, Flow, Human immersion, Persuasive technology
Citation
Parvinen, P, Oinas-Kukkonen, H & Kaptein, M C 2015, 'E-selling : A new avenue of research for service design and online engagement', Electronic Commerce Research and Applications, vol. 14, no. 4, pp. 214-221. https://doi.org/10.1016/j.elerap.2014.10.007
URI
https://hdl.handle.net/20.500.14602/64696
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