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The proper interpretation of sales promotion effects: supplement elasticities with absolute sales effects

van Heerde,H.J.
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2005
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Tilburg University Research Output Collection
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van Heerde, H J 2005, 'The proper interpretation of sales promotion effects : supplement elasticities with absolute sales effects', Applied Stochastic Models in Business and Industry, vol. 21, no. 4-5, pp. 397-402.
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https://hdl.handle.net/20.500.14602/43670
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